What's in there:
Business success depends not only on the quality of our products, services, or ideas. It also depends on how we present them. Earning a YES from the audience marks that success. Persuading the managers, clients, investors, or colleagues ensures our ideas continue to live.
What do you say? In what order? What do you show? Does it solve a problem? The main currency of earning a YES is your content value. The process of creating it is proper work with real science behind it. It's what this book is about: WHAT to say and WHAT to show. It's not about using a particular tool (e.g. PowerPoint) or using your body (presentation skills), but about thinking clearly and preparing the presentation concept, storyline, and visuals. Your presentation success depends mostly on what you do before opening a computer or setting foot on stage.
Presentation expert Luka Krejči prepared 51 recipes for preparing successful business presentations. The recipes cover the following topics:
• Presenter’s mindset
• Creating the concept
• Crafting an engaging storyline
• Visualizing your content
• Presenting numbers
Read, apply, and increase your chances of earning a YES!
51 recipes
51 slides
5 sections
100+ illustrations
Maria Felkel
Adriatic Cluster HR Director, Nomad Foods
Luka told his story with this book, although he almost deceived us that it was a manual. Best of all, it teaches us how we can tell our own story. Smart, witty, professional and fun, all in one place. The time of bad and boring presentations is in the past...
Ph.D.Sc. Maja Korica
Strategic Management Professor, IESEG Paris
The book is fantastic! It gave me exactly what I needed: a clear overview of what was most important and concrete ideas for improvement. He says everything in a direct, fun and super useful way without banal directives or abstract rules. We all need this book.
Zrinka Bokulić
CEO, Aminess Hotels & Campsites
This is not only a book about presentations, but also a manual about the way of thinking and structuring one's own thoughts. Most often, this is the biggest challenge, because every presentation is first and foremost a thought project. The book demystifies numerous prejudices and beliefs in a very witty and entertaining way, thus introducing obvious, but often ignored, common sense. To a willing presenter it will bring a lot of A-HA moments!
Ivana Gažić
CEO, Zagreb Stock Exchange
This book is a very useful tool for both experienced and completely inexperienced presenters - and provides a number of practical ideas on how to improve your presentation skills.
About Luka Krejči
A crucial presentation coming up is a signal to get in touch with Luka. He helps people rethink how they share ideas, influence others, and ultimately earn that audience “Yes”.
To increase the chances of getting that Yes, Luka studies and finds levers in everything from storytelling, journalism, psychology, and design, to verbal and nonverbal communication.
Following a career in consulting and telecoms, in 2012 Luka started his boutique presentation agency, Prezentacija, and has since delivered several hundred workshops on creating and delivering successful presentations.
He trains, mentors, and consults individual clients, startups, and large multinationals such as DT, Erste, Heineken, Nomad Foods, Carlsberg, and Lidl.
Luka lives in Rijeka, Croatia, with his wife and two children.
